Roman Candle Media is a boutique social media agency specializing in the hospitality and lifestyle industry. We believe your place has a story to tell and we'd love to help you tell it. We go beyond the obvious to capture that story in a personal way while staying true to your brand.  We create clever social media campaigns and provide original content backed by beautiful images.

Roman Candle Media was founded by Melissa Flores. After graduating with a degree in hospitality management from Boston University, she moved to New York where she landed a job as personal assistant to celebrity chef Lidia Bastianich. She then transitioned to the world of food and lifestyle PR working at the firm Bullfrog & Baum, where her client list included Chantecaille, Bobby Flay, Marcus Samuelsson and Jean-Georges Vongerichten, before moving on to freelance restaurant consulting. After a heady and incredibly rewarding career in NYC, it was time to “get back to the land.” She moved to Bethlehem, PA to help former co-workers run their acclaimed farm-to-table restaurant Bolete. Her duties included in-house PR, marketing, social media, managing, volunteering on organic chicken and vegetable farms and making the chef the best iced coffees ever.

With over 15 years in the lifestyle/hospitality world; in both front and back of house, media, consulting and even a bit of farming, she brings a unique insider's perspective and understanding of what makes this industry tick. Now that she is back in L.A. she is doing what she loves and does best; meeting new people and learning their stories, sneaking bites in kitchens all over town, and promoting people and places with heart, passion and soul.  

Photo by Jaime Valdovino

Photo by Jaime Valdovino